VALLEY CLASSICAL CONCERTS’ ENCORE! CAMPAIGN
Founded in 1979 and known for many years as Music in Deerfield, we were renamed Valley Classical Concerts in 2015 to better reflect our geographical outreach. For 38 years the organization has been providing the Pioneer Valley with an annual series of world-class chamber concerts. VCC’s Encore! Campaign, a development program operating throughout the 2016-17 season, has been designed to ensure that we can continue to provide concerts of the highest quality for many years to come.
Costs, especially artists’ fees, continue to rise. Ticket sales generally account for about forty per cent of our annual budget, while non-ticket revenue sources have remained flat or have declined. Government support for the arts is increasingly imperiled, and the quest for business support is highly competitive. Despite these trends, we are determined to hold the line on ticket prices in order to keep our concerts affordable for the widest possible audience. This has required us, then, to undertake more proactive steps to enhance our funding base.
We seek the support of all who care about the continuation of high-quality chamber music concerts in the Pioneer Valley! Our efforts are focused on a variety of sources–patrons, local businesses, foundations, and any other sources we can identify. We are working to establish a number of partnerships committed to sustaining, and even enhancing, the contributions made by VCC to the cultural life of our special Valley.
If you are a regular supporter of Valley Classical Concerts, you have our deepest thanks. (Many of you have increased your levels of support this year, for which we are particularly grateful!) If you have not made contributions in the past but enjoy the music we offer, we hope you will consider joining our growing community of supporters.
It’s all about the music. May it continue to elevate our spirits and enrich our lives, both individually and collectively!